Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Infectious Media in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 41 other categories.
Infectious Media is leading in Finance, Investing, Shopping, Antiques & Collectibles and 4 other categories.
Infectious Media is leading in most countries, including United Kingdom, United States, Russia, Germany and 17 other countries.
Adwit is leading in France, Brazil, India, Romania and 4 other countries.