Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Kanoodle in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Finance, Shopping, Investing and 38 other categories.
Adwit is leading in Arts & Entertainment, Business & Industry, Music & Audio, Internet & Telecom and 19 other categories.
Kanoodle is leading in most countries, including United States, Germany, Sweden, South Africa and 12 other countries.
Adwit is leading in France, Bulgaria, Argentina, Korea Republic and 4 other countries.