Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Kanoodle in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Finance, Business & Industry, Arts & Entertainment and 20 other categories.
Adwit is leading in Food & Drink, Food & Grocery Retailers, Cooking & Recipes, Clothing and one other category.
Kanoodle is leading in most countries, including United States, United Kingdom, Canada, Turkey and 6 other countries.
Adwit is leading in France, Brazil, Senegal, Saudi Arabia and 4 other countries.