Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Kanoodle in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Finance, Shopping, Sports and 36 other categories.
Adwit is leading in Arts & Entertainment, Business & Industry, Music & Audio, Travel and 24 other categories.
Adwit is leading in most countries, including France, Romania, Switzerland, Colombia and 7 other countries.
Kanoodle is leading in United States, Germany, Canada, India and 5 other countries.