Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Kanoodle in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Finance and 15 other categories.
Adwit is leading in Food & Drink, Social Sciences, Food & Grocery Retailers, Real Estate and 2 other categories.
Kanoodle is leading in most countries, including United States, Canada, Germany, Australia and 6 other countries.
Adwit is leading in France, Brazil, Suriname, Poland and 4 other countries.