Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Kanoodle in all segments.
Kanoodle has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Software, People & Society and 19 other categories.
Adwit is leading in Food & Drink, Cooking & Recipes, Food & Grocery Retailers and Social Sciences.
Kanoodle is leading in most countries, including United States, United Kingdom, Zambia, Canada and 6 other countries.
Adwit is leading in Saudi Arabia, France, South Korea, Netherlands and 2 other countries.