Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Kanoodle in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Finance, Shopping, Sports and 37 other categories.
Adwit is leading in Arts & Entertainment, Business & Industry, Music & Audio, Food & Drink and 23 other categories.
Kanoodle is leading in most countries, including United States, Canada, Great Britain, Spain and 17 other countries.
Adwit is leading in France, Brazil, Germany, Belgium and 10 other countries.