Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to LiftDNA in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 40 other categories.
LiftDNA is leading in Internet & Telecom, TV & Video, Finance, Online Marketing and 5 other categories.
LiftDNA is leading in most countries, including United States, Poland, Taiwan, Russia and 15 other countries.
Adwit is leading in France, Belgium, Brazil, India and 5 other countries.