Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 33 other categories.

2 LiftDNA is leading in TV & Video, Social Network, Relationships & Dating, Football and one other category.


1 LiftDNA is leading in most countries, including United States, China, Denmark, Colombia and 13 other countries.

2 Adwit is leading in France, Brazil, India, Philippines and 2 other countries.