Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to LiftDNA in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Food & Drink, Business & Industry and 11 other categories.
LiftDNA is leading in Computer & Electronics, Software, Financial Management, People & Society and 3 other categories.
Adwit is leading in most countries, including Brazil, India, France, Saudi Arabia and 4 other countries.
LiftDNA is leading in United States, Tuvalu, Canada, Israel and 2 other countries.