Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to LiftDNA in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 39 other categories.
LiftDNA is leading in Internet & Telecom, TV & Video, Social Network, Search Engine and 3 other categories.
Adwit is leading in most countries, including France, Brazil, Belgium, United Kingdom and 18 other countries.
LiftDNA is leading in Tuvalu, United States, South Africa, Timor-leste and 6 other countries.