Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Magnetise Group in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 43 other categories.
Magnetise Group is leading in TV & Video, Weather, Online Marketing, Email and one other category.
Adwit is leading in most countries, including France, China, Romania, Germany and 3 other countries.
Magnetise Group is leading in United Kingdom and United States.