Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Magnetise Group in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 38 other categories.
Magnetise Group is leading in TV & Video, Lottery, Coupons, Clothing and 2 other categories.
Adwit is leading in most countries, including France, United States, Brazil, Bulgaria and 4 other countries.
Magnetise Group is leading in United Kingdom, Spain, Russia, Italy and one other country.