Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Matchbin in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 43 other categories.
Matchbin is leading in Furniture and Beauty & Fitness.
Adwit is leading in most countries, including France, United States, Brazil, Germany and 9 other countries.
Matchbin is leading in China, Turkey, South Africa, Norway and one other country.