Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Matchbin in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 43 other categories.
Matchbin is leading in Beauty & Fitness and Furniture.
Adwit is leading in most countries, including France, Brazil, United Kingdom, India and 20 other countries.
Matchbin is leading in Austria.