Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Matchbin in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Food & Drink, Marketing & Advertising, TV & Video and 11 other categories.
Matchbin is leading in Software, Computer & Electronics and News & Media.
Adwit is leading in most countries, including India, France, Viet Nam, Brazil and 4 other countries.
Matchbin is leading in United States, Australia and Israel.