Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Meta Network in all segments.
Meta Network has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Internet & Telecom and 14 other categories.
Adwit is leading in Business & Industry, Food & Drink, Cooking & Recipes, Food & Grocery Retailers and 4 other categories.
Meta Network is leading in most countries, including Spain, Argentina, Mexico, United States and 12 other countries.
Adwit is leading in France, Cameroon, Guatemala, Bangladesh and 4 other countries.