Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Meta Network in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 13 other categories.
Adwit is leading in Food & Drink, Business & Industry, Shopping, Cooking & Recipes and 6 other categories.
Meta Network is leading in most countries, including Argentina, United States, Mexico, Canada and 8 other countries.
Adwit is leading in Brazil, France, United Kingdom, Saudi Arabia and 5 other countries.