Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Meta Network in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Food & Drink and 27 other categories.
Meta Network is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 19 other categories.
Meta Network is leading in most countries, including Spain, Argentina, India, Mexico and 11 other countries.
Adwit is leading in France, Germany, Poland, China and 6 other countries.