Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Travel and 70 other categories.
Adwit is leading in Food & Drink, Food & Grocery Retailers, Cooking & Recipes and Social Sciences.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 23 other countries.
Adwit is leading in Brazil, Senegal, Saudi Arabia, Martinique and one other country.