Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adwit is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Food & Drink and 91 other categories.

2 Adwit is leading in Gambling, Poker, Accommodation & Hotels, Winter Sports and 2 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Spain and 51 other countries.

2 Adwit is leading in Bulgaria.