Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 33 other categories.

2 Optimatic is leading in Games, News & Media, Internet & Telecom, Marketing & Advertising and 30 other categories.


1 Optimatic is leading in most countries, including United States, Israel, Mexico, Venezuela and 21 other countries.

2 Adwit is leading in France, Brazil, United Kingdom, Belgium and 13 other countries.