Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 32 other categories.

2 Optimatic is leading in Games, Video Games, Cooking & Recipes, Marketing & Advertising and 16 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Canada, Israel, Poland and 9 other countries.

2 Adwit is leading in France, Brazil, Bulgaria and Mozambique.