Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Online, Arts & Entertainment, News & Media and 15 other categories.

2 Adwit is leading in Computer & Electronics, Software, Food & Drink, Cooking & Recipes and 4 other categories.


1 Optimatic is leading in most countries, including United States, United Kingdom, Israel, Ukraine and 10 other countries.

2 Adwit is leading in France, India, Cameroon, Guatemala and 3 other countries.