Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Business & Industry, Online, Marketing & Advertising and 14 other categories.

2 Adwit is leading in Arts & Entertainment, Food & Drink, Shopping, Cooking & Recipes and 7 other categories.


1 Optimatic is leading in most countries, including United States, Venezuela, Argentina, Ukraine and 14 other countries.

2 Adwit is leading in Brazil, India, Greece, Côte d'Ivoire and 3 other countries.