Market Share by Top Websites

1 Parrable is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adwit is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 78 other categories.

2 Adwit is leading in Music & Audio, Gambling, Movies, Winter Sports and 10 other categories.


1 Parrable is leading in most countries, including China, United States, Japan, Canada and 39 other countries.

2 Adwit is leading in Brazil, Samoa, Ukraine, United Arab Emirates and 4 other countries.