Market Share by Top Websites

1 Parrable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Arts & Entertainment and 52 other categories.

2 Adwit is leading in People & Society, Music & Audio, Religion & Spirituality, Sports and 17 other categories.

Geography

1 Parrable is leading in most countries, including United States, China, Mexico, France and 19 other countries.

2 Adwit is leading in Poland, Korea Republic, Thailand and Mozambique.