Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Pirchio in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Food & Drink, Computer & Electronics and 11 other categories.
Pirchio is leading in Sports, News & Media, Soccer, Technology News and one other category.
Pirchio is leading in most countries, including Italy, Russia, Switzerland, Belgium and 5 other countries.
Adwit is leading in Brazil, India, France, Saudi Arabia and 4 other countries.