Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to PocketCents in all segments.
PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 58 other categories.
Adwit is leading in Music & Audio, Shopping, Food & Drink, Travel and 17 other categories.
PocketCents is leading in most countries, including India, United Kingdom, Israel, Germany and 42 other countries.
Adwit is leading in Colombia, Martinique, Mozambique, Nicaragua and one other country.