Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to PrecisionDemand in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 40 other categories.
PrecisionDemand is leading in Marketing & Advertising, Programming and Photography.
Adwit is leading in most countries, including France, Germany, Canada, Sweden and 6 other countries.
PrecisionDemand is leading in United States, Bulgaria, Russia, Israel and 2 other countries.