Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Shopzilla in all segments.
Shopzilla has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Computer & Electronics, Business & Industry and 50 other categories.
Adwit is leading in Real Estate, Social Sciences, Science and Food & Grocery Retailers.
Shopzilla is leading in most countries, including United States, Canada, China, Russia and 15 other countries.
Adwit is leading in Brazil, Saudi Arabia, Côte d'Ivoire and Greece.