Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Simple AdServer in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 45 other categories.
Simple AdServer is leading in Sports, Autos & Vehicles, Motorsports and Consumer Electronics.
Adwit is leading in most countries, including France, China, Germany, Australia and 6 other countries.
Simple AdServer is leading in Hungary and India.