Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Spark Studios in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Food & Drink, Software, Computer & Electronics and 8 other categories.
Spark Studios is leading in Arts & Entertainment, Gambling, Lottery, Sports and 6 other categories.
Adwit is leading in most countries, including India, France, United Kingdom, Russia and 7 other countries.
Spark Studios is leading in United States and Australia.