Market Share by Top Websites

1 Spongecell is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 48 other categories.

2 Adwit is leading in Travel, Food & Drink, Sports, Adult and 13 other categories.


1 Spongecell is leading in most countries, including United States, United Kingdom, Italy, India and 18 other countries.

2 Adwit is leading in France, Bulgaria, Argentina, Korea Republic and one other country.