Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Shopping, Career & Education and 33 other categories.
Adwit is leading in People & Society, Business & Industry, Travel, Food & Drink and 22 other categories.
TapIt! is leading in most countries, including United States, India, Germany, Canada and 14 other countries.
Adwit is leading in France, Brazil, Poland, Ghana and 5 other countries.