Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 28 other categories.
Adwit is leading in Food & Drink, Software, Computer & Electronics, Social Sciences and 6 other categories.
TapIt! is leading in most countries, including United States, India, Canada, Germany and 10 other countries.
Adwit is leading in France, Poland, Netherlands, Bangladesh and 3 other countries.