Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Traffic Revenue in all segments.
Traffic Revenue has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Computer & Electronics and 62 other categories.
Adwit is leading in Social Sciences, Science and Food & Grocery Retailers.
Traffic Revenue is leading in most countries, including United States, India, Indonesia, Russia and 56 other countries.
Adwit is leading in Côte d'Ivoire, Greece and China.