Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Visible Measures in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 46 other categories.
Visible Measures hasn't got a lead over Adwit in any websites category.
Adwit is leading in most countries, including France, Brazil, United Kingdom, India and 23 other countries.
Visible Measures is leading in Singapore.