Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Visible Measures in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Shopping and 12 other categories.
Visible Measures is leading in Marketing & Advertising.
Adwit is leading in most countries, including United States, Brazil, India, France and 7 other countries.
Visible Measures hasn't got a lead over Adwit in any country.