Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 24 other categories.
Adwit is leading in Food & Drink, Cooking & Recipes, Food & Grocery Retailers, Travel and one other category.
YieldBuild is leading in most countries, including United States, India, Russia, United Kingdom and 23 other countries.
Adwit is leading in Brazil, Morocco, Belgium, Saudi Arabia and one other country.