Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 49 other categories.
Adwit is leading in Business & Industry, Music & Audio, Travel, Food & Drink and 19 other categories.
zapunited is leading in most countries, including India, Germany, Russia, Morocco and 10 other countries.
Adwit is leading in France, Bulgaria, Argentina, Korea Republic and 2 other countries.