Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, People & Society, Computer & Electronics and 16 other categories.
Adwit is leading in Food & Drink, Marketing & Advertising, Movies, Tourism and 6 other categories.
zapunited is leading in most countries, including India, Australia, Ukraine, Canada and 14 other countries.
Adwit is leading in Brazil, Saudi Arabia, Belgium, Morocco and one other country.