Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Adult and 19 other categories.
Adwit is leading in Business & Industry, Food & Drink, Marketing & Advertising, TV & Video and 7 other categories.
zapunited is leading in most countries, including India, United States, United Kingdom, Russia and 11 other countries.
Adwit is leading in France, Viet Nam, Saudi Arabia, South Korea and 3 other countries.