Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 50 other categories.
Adwit is leading in Music & Audio, Travel, Food & Drink, Tourism and 18 other categories.
zapunited is leading in most countries, including India, United States, Indonesia, Turkey and 17 other countries.
Adwit is leading in France, Bulgaria, Korea Republic, Malaysia and 4 other countries.