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AdYouLike is leading in The Entire Web.
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gumgum is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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AdYouLike has better usage coverage in more websites categories. Including Science & Education, Arts & Entertainment, Computers Electronics & Technology, Games and 19 other categories.
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gumgum is leading in Vehicles.
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AdYouLike is leading in most countries, including France, Taiwan, Italy, United Kingdom and 147 other countries.
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gumgum is leading in United States, Russia, Japan, Turkey and 7 other countries.