GumGum is the world's largest in-image ad platform and a Quantcast Top 10 Property, reaching 150 million unique visitors and serving billions of in-image ads per month.
GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. As a result, the team transformed the advertising industry with the creation of the first in-image ad platform. This groundbreaking model gives publishers a completely new monetization stream and provides brands the opportunity to reach highly targeted mass audiences.
Today, hundreds of the Internet's premier websites, including Time Warner Inc., Hearst Corporation, The New York Times Company, and Internet Brands Inc. rely on GumGum to turn photographs into lucrative interactive experiences by overlaying interactive, contextual ad units on top of images. For advertisers, GumGum's proprietary image recognition and targeting technology helps garner relevant engagement through highly targeted campaigns that yield 20 times the click-through rate than traditional ad networks.
GumGum is headquartered in Los Angeles, California.