Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, gumgum is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 176 other categories.

2 gumgum is leading in Adult, Food & Drink, Cooking & Recipes, Photography and 30 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Indonesia and 152 other countries.

2 gumgum is leading in Montenegro, Mauritius, Suriname, Cape Verde and 2 other countries.