Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 215 other categories.

2 Improve Digital is leading in Celebrities & Entertainment News, Business News, Rugby, Horses and 2 other categories.


1 is leading in most countries, including Germany, United Kingdom, Austria, Switzerland and 76 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, France and 31 other countries.