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Amazon A9 is leading in Top 10K Sites, Top 100K Sites and The Entire Web.
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Google Ads Advertiser is leading in Top 1M Sites.
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Amazon A9 has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, Games and 13 other categories.
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Google Ads Advertiser is leading in Lifestyle, Vehicles, Business & Consumer Services, E-commerce & Shopping and 3 other categories.
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Amazon A9 is leading in most countries, including France, Taiwan, Italy, Germany and 80 other countries.
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Google Ads Advertiser is leading in United States, Japan, United Kingdom, Russia and 76 other countries.