Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubMatic is clearly lagging behind, losing to Amazon A9 in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 174 other categories.

2 Amazon A9 is leading in Food & Drink, Cooking & Recipes, Home & Garden, Recreation & Hobbies and 30 other categories.


1 PubMatic is leading in most countries, including India, Brazil, Indonesia, Italy and 89 other countries.

2 Amazon A9 is leading in United States, Japan, France, Spain and 67 other countries.