Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind Amazon A9 in all market share segments.

Websites Categories

1 Amazon A9 has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, News & Media, Business & Industry and 110 other categories.

2 PubMatic is leading in Arts & Entertainment, Computer & Electronics, Software, Internet & Telecom and 102 other categories.


1 Amazon A9 is leading in most countries, including United States, Japan, Brazil, Indonesia and 152 other countries.

2 PubMatic is leading in India, Pakistan, Sweden, Bangladesh and 21 other countries.