Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 PubMatic is leading in Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 165 other categories.

2 Amazon A9 is leading in Food & Drink, Cooking & Recipes, Autos & Vehicles, Sports and 46 other categories.


1 PubMatic is leading in most countries, including India, Indonesia, Poland, Philippines and 84 other countries.

2 Amazon A9 is leading in United States, Spain, France, United Kingdom and 71 other countries.