Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubMatic is clearly lagging behind, losing to Amazon A9 in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 172 other categories.

2 Amazon A9 is leading in Food & Drink, Cooking & Recipes, Home & Garden, Motorcycles and 34 other categories.

Geography

1 Amazon A9 is leading in most countries, including United States, Japan, Spain, France and 84 other countries.

2 PubMatic is leading in India, Indonesia, Italy, Philippines and 68 other countries.