Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mediaplex is clearly lagging behind, losing to Amazon A9 in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 179 other categories.

2 Amazon A9 is leading in News & Media, Food & Drink, Cooking & Recipes, Autos & Vehicles and 32 other categories.

Geography

1 Amazon A9 is leading in most countries, including United States, Japan, Spain, France and 96 other countries.

2 Mediaplex is leading in India, Australia, Italy, China and 51 other countries.