Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mediaplex is still behind Amazon A9 in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 154 other categories.

2 Amazon A9 is leading in News & Media, Food & Drink, Cooking & Recipes, Autos & Vehicles and 49 other categories.

Geography

1 Amazon A9 is leading in most countries, including United States, Japan, France, United Kingdom and 111 other countries.

2 Mediaplex is leading in India, Australia, Italy, China and 33 other countries.