Market Share by Top Websites

1 Apple Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Amazon Payments is clearly lagging behind, losing to Apple Pay in all segments.

Websites Categories

1 Apple Pay has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, People & Society and 203 other categories.

2 Amazon Payments is leading in Home & Garden, Consumer Electronics, Products & Shopping, Computer Hardware and 10 other categories.


1 Apple Pay is leading in most countries, including United States, United Kingdom, Canada, Australia and 162 other countries.

2 Amazon Payments is leading in Germany, Liechtenstein, Virgin Islands, Zambia and 6 other countries.