Market Share by Top Websites

1 App Links is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Play App Meta is clearly lagging behind, losing to App Links in all segments.

Websites Categories

1 App Links has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Music & Audio, Business & Industry and 238 other categories.

2 Google Play App Meta is leading in Car Rentals and Book Retailers.

Geography

1 App Links is leading in most countries, including United States, Russia, Germany, United Kingdom and 195 other countries.

2 Google Play App Meta is leading in Thailand, Belarus, Senegal, Congo and 6 other countries.