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App Links is leading in The Entire Web.
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Google Play App Meta is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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App Links has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Adult, Lifestyle and 19 other categories.
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Google Play App Meta is leading in Finance.
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App Links is leading in most countries, including United States, Canada, United Kingdom, South Korea and 139 other countries.
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Google Play App Meta is leading in Bosnia and Herzegovina, Belarus, Kazakhstan, Kyrgyzstan and 10 other countries.