Market Share by Top Websites

1 Responsys is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AppLovin is clearly lagging behind, losing to Responsys in all segments.

Websites Categories

1 Responsys has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Hobbies & Leisure and 13 other categories.

2 AppLovin is leading in Games.

Geography

1 Responsys is leading in most countries, including United States, India, United Kingdom, Brazil and 38 other countries.

2 AppLovin is leading in Argentina, Iran and Saudi Arabia.