Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AvantLink is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 138 other categories.

2 AvantLink is leading in Shopping, Sports, Recreation & Hobbies, Travel and 55 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 124 other countries.

2 AvantLink is leading in Australia, Ireland, Cuba, Bermuda and one other country.