Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AvantLink is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 225 other categories.

2 AvantLink is leading in Sports, Outdoors, Coupons, Cycling & Biking and 7 other categories.

Geography

1 AppNexus is leading in most countries, including France, United States, United Kingdom, India and 188 other countries.

2 AvantLink is leading in Bermuda.