Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, News & Media and 8 other categories.

2 Criteo is leading in Science & Education, Community & Society, Food & Drink, Lifestyle and 8 other categories.


1 AppNexus is leading in most countries, including United States, France, Russia, Italy and 142 other countries.

2 Criteo is leading in Japan, Taiwan, Poland, South Korea and 12 other countries.