Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Criteo is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, News & Media and 10 other categories.

2 Criteo is leading in Science & Education, Community & Society, Lifestyle, Vehicles and 6 other categories.


1 AppNexus is leading in most countries, including United States, France, Russia, Italy and 144 other countries.

2 Criteo is leading in Japan, Taiwan, Poland, South Korea and 9 other countries.