Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 215 other categories.

2 is leading in Real Estate, Fashion & Modeling, Classifieds, Weddings and 8 other categories.


1 AppNexus is leading in most countries, including France, United States, Sweden, United Kingdom and 160 other countries.

2 is leading in Japan.