1
AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Advertising.com is clearly lagging behind, losing to AppNexus in all segments.
1
AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 236 other categories.
2
Advertising.com is leading in Real Estate.
1
AppNexus is leading in most countries, including United States, France, United Kingdom, India and 195 other countries.
2
Advertising.com is leading in Antigua and Barbuda and Turks Islands.