1
AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Advertising.com is clearly lagging behind, losing to AppNexus in all segments.
1
AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, Games and 20 other categories.
2
Advertising.com hasn't got a lead over AppNexus in any websites category.
1
AppNexus is leading in most countries, including United States, Japan, France, Russia and 161 other countries.
2
Advertising.com hasn't got a lead over AppNexus in any country.