Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo Publisher is clearly lagging behind, losing to Advertising.com in all segments.

Websites Categories

1 Criteo Publisher has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Food & Drink and 18 other categories.

2 Advertising.com is leading in News & Media and Adult.

Geography

1 Advertising.com is leading in most countries, including Russia, France, Italy, Germany and 121 other countries.

2 Criteo Publisher is leading in United States, Japan, Taiwan, Poland and 33 other countries.