Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Advertising.com is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 201 other categories.

2 Advertising.com is leading in Business & Industry, Real Estate, Travel, Tourism and 13 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 159 other countries.

2 Advertising.com is leading in Mali, Guernsey, Saint Lucia and Macao.