Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Advertising.com is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 230 other categories.

2 Advertising.com is leading in Real Estate, Models and Ethnic & Regional.

Geography

1 PubMatic is leading in most countries, including United States, Japan, Germany, France and 192 other countries.

2 Advertising.com is leading in Tuvalu, British Indian Ocean Territory, Timor-leste, Tonga and 6 other countries.