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DoubleClick Advertiser is leading in Top 1M Sites and The Entire Web.
2
AppNexus is leading in Top 10K Sites and Top 100K Sites.
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AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, Games and 11 other categories.
2
DoubleClick Advertiser is leading in Lifestyle, Business & Consumer Services, Vehicles, E-commerce & Shopping and 5 other categories.
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DoubleClick Advertiser is leading in most countries, including United States, Japan, Brazil, United Kingdom and 141 other countries.
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AppNexus is leading in France, Russia, Taiwan, Indonesia and 17 other countries.