Market Share by Top Websites

1 DoubleClick Advertiser is leading in Top 1M Sites and The Entire Web.

2 AppNexus is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Science & Education, Games and 9 other categories.

2 DoubleClick Advertiser is leading in Lifestyle, Business & Consumer Services, Vehicles, Food & Drink and 7 other categories.

Geography

1 DoubleClick Advertiser is leading in most countries, including United States, Japan, United Kingdom, Brazil and 121 other countries.

2 AppNexus is leading in Taiwan, France, Italy, Indonesia and 33 other countries.