Market Share by Top Websites

1 Facebook Advertiser is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 AppNexus is leading in Top 10K Sites.

Websites Categories

1 Facebook Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Food & Drink, Business & Consumer Services and 11 other categories.

2 AppNexus is leading in Arts & Entertainment, Science & Education, Games, News & Media and 5 other categories.

Geography

1 Facebook Advertiser is leading in most countries, including United States, Russia, United Kingdom, Brazil and 157 other countries.

2 AppNexus is leading in Cuba.