Technology Criteo

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every day Criteo generates millions of high-quality leads, through dynamically generated ads which are personalized with the products and services that consumers are searching for. Criteo is measured purely on its post-click performance and offers a turnkey pay-per-click model including extensive real-time bidding tools, category and product level optimization and an in-house creative studio.