Market Share by Top Websites

1 Criteo is leading in The Entire Web.

2 Facebook Custom Audiences is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Facebook Custom Audiences has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, Health and 203 other categories.

2 Criteo is leading in People & Society, Arts & Entertainment, Religion & Spirituality, Internet & Telecom and 34 other categories.

Geography

1 Facebook Custom Audiences is leading in most countries, including United States, Taiwan, United Kingdom, Brazil and 137 other countries.

2 Criteo is leading in Russia, France, Indonesia, Japan and 68 other countries.