Market Share by Top Websites

1 Facebook Custom Audiences is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Criteo is leading in Top 10K Sites.

Websites Categories

1 Facebook Custom Audiences has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Food & Drink, Business & Consumer Services and 11 other categories.

2 Criteo is leading in Arts & Entertainment, Science & Education, Games, Community & Society and 5 other categories.

Geography

1 Facebook Custom Audiences is leading in most countries, including United States, United Kingdom, Russia, Brazil and 158 other countries.

2 Criteo hasn't got a lead over Facebook Custom Audiences in any country.