Market Share by Top Websites

1 Criteo is leading in The Entire Web.

2 Facebook Custom Audiences is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Facebook Custom Audiences has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Career & Education and 204 other categories.

2 Criteo is leading in People & Society, Internet & Telecom, Religion & Spirituality, Chats & Forums and 30 other categories.

Geography

1 Facebook Custom Audiences is leading in most countries, including United States, Taiwan, United Kingdom, Brazil and 140 other countries.

2 Criteo is leading in Russia, France, Ukraine, Indonesia and 65 other countries.