Market Share by Top Websites

1 Criteo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Remarketing is clearly lagging behind, losing to Criteo in all segments.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Vehicles, Business & Consumer Services and 11 other categories.

2 Criteo is leading in Computers Electronics & Technology, Arts & Entertainment, News & Media, Science & Education and 5 other categories.


1 Criteo is leading in most countries, including United States, Russia, Japan, France and 128 other countries.

2 Google Remarketing is leading in Poland, Czech Republic, Netherlands, Australia and 20 other countries.