Market Share by Top Websites

1 Google Remarketing is leading in Top 1M Sites and The Entire Web.

2 Criteo is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 182 other categories.

2 Criteo is leading in People & Society, Arts & Entertainment, Religion & Spirituality, News & Media and 52 other categories.

Geography

1 Google Remarketing is leading in most countries, including United States, Russia, Japan, Poland and 123 other countries.

2 Criteo is leading in France, Taiwan, Indonesia, Spain and 95 other countries.