Market Share by Top Websites

1 Criteo is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Google Remarketing is leading in Top 1M Sites.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, E-commerce & Shopping, Business & Consumer Services and 14 other categories.

2 Criteo is leading in Science & Education, Arts & Entertainment, News & Media, Games and 2 other categories.

Geography

1 Criteo is leading in most countries, including Japan, Russia, France, Taiwan and 134 other countries.

2 Google Remarketing is leading in United States, Ukraine, Poland, United Kingdom and 72 other countries.