Market Share by Top Websites

1 Criteo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Remarketing is clearly lagging behind, losing to Criteo in all segments.

Websites Categories

1 Criteo has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, Games and 18 other categories.

2 Google Remarketing is leading in Business & Consumer Services and Heavy Industry & Engineering.


1 Criteo is leading in most countries, including United States, Japan, Taiwan, France and 133 other countries.

2 Google Remarketing is leading in Poland, Czech Republic, Ukraine, Netherlands and 20 other countries.