Market Share by Top Websites

1 Google Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Criteo is still behind Google Remarketing in all market share segments.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 220 other categories.

2 Criteo is leading in People & Society, Religion & Spirituality, Chats & Forums, Games and 16 other categories.


1 Google Remarketing is leading in most countries, including United States, Russia, Japan, Poland and 163 other countries.

2 Criteo is leading in Taiwan, Indonesia, Colombia, Egypt and 44 other countries.