Market Share by Top Websites

1 Google Remarketing is leading in Top 1M Sites and The Entire Web.

2 Criteo is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 15 other categories.

2 Criteo is leading in People & Society, Arts & Entertainment, News & Media, Games and 2 other categories.

Geography

1 Criteo is leading in most countries, including France, Taiwan, Indonesia, Brazil and 127 other countries.

2 Google Remarketing is leading in United States, Russia, Japan, Ukraine and 82 other countries.