Market Share by Top Websites

1 Google Remarketing is leading in Top 1M Sites and The Entire Web.

2 Criteo is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Travel and 190 other categories.

2 Criteo is leading in People & Society, Religion & Spirituality, Arts & Entertainment, Internet & Telecom and 45 other categories.

Geography

1 Google Remarketing is leading in most countries, including Poland, United States, Russia, Brazil and 171 other countries.

2 Criteo is leading in Japan, France, Taiwan, Indonesia and 56 other countries.