Market Share by Top Websites

1 Criteo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdRoll is still behind Criteo in all market share segments.

Websites Categories

1 Criteo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Business & Industry and 181 other categories.

2 AdRoll is leading in Finance, Real Estate, Car Buying, Domain Names & Register and 49 other categories.


1 Criteo is leading in most countries, including United States, Russia, France, Taiwan and 194 other countries.

2 AdRoll is leading in Australia, Ireland, Cayman Islands, Isle of Man and 8 other countries.