Market Share by Top Websites

1 Criteo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdRoll is still behind Criteo in all market share segments.

Websites Categories

1 Criteo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 118 other categories.

2 AdRoll is leading in Shopping, Health, Clothing, Autos & Vehicles and 104 other categories.

Geography

1 Criteo is leading in most countries, including Russia, France, Taiwan, Ukraine and 151 other countries.

2 AdRoll is leading in United States, United Kingdom, Australia, Canada and 47 other countries.