Market Share by Top Websites

1 Criteo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRoll is clearly lagging behind, losing to Criteo in all segments.

Websites Categories

1 Criteo has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, News & Media and 19 other categories.

2 AdRoll is leading in Business & Consumer Services.


1 Criteo is leading in most countries, including United States, Japan, Russia, Taiwan and 208 other countries.

2 AdRoll is leading in Cayman Islands, Antigua and Barbuda, Turks and Caicos Islands, American Samoa and one other country.