Market Share by Top Websites

1 Criteo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRoll is clearly lagging behind, losing to Criteo in all segments.

Websites Categories

1 Criteo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Business & Industry and 177 other categories.

2 AdRoll is leading in Finance, Real Estate, Home & Garden, Jobs & Employment and 53 other categories.


1 Criteo is leading in most countries, including United States, Russia, Taiwan, France and 197 other countries.

2 AdRoll is leading in Australia, Cayman Islands, Bermuda, Seychelles and 3 other countries.