Market Share by Top Websites

1 Criteo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRoll is clearly lagging behind, losing to Criteo in all segments.

Websites Categories

1 Criteo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Business & Industry and 147 other categories.

2 AdRoll is leading in Health, Clothing, Finance, Real Estate and 84 other categories.


1 Criteo is leading in most countries, including Russia, France, Taiwan, Ukraine and 178 other countries.

2 AdRoll is leading in United States, Australia, Canada, Ireland and 18 other countries.