Market Share by Top Websites

1 Criteo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRoll is clearly lagging behind, losing to Criteo in all segments.

Websites Categories

1 Criteo has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 220 other categories.

2 AdRoll is leading in Finance, Car Buying, Domain Names & Register, Food & Grocery Retailers and 16 other categories.


1 Criteo is leading in most countries, including Japan, Russia, United States, Poland and 206 other countries.

2 AdRoll is leading in Colombia, Australia, Tuvalu, Montenegro and 13 other countries.