Market Share by Top Websites

1 Criteo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdRoll is still behind Criteo in all market share segments.

Websites Categories

1 AdRoll has better usage coverage in more websites categories. Including Shopping, Health, Clothing, Travel and 113 other categories.

2 Criteo is leading in People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 111 other categories.


1 Criteo is leading in most countries, including Russia, France, Ukraine, Taiwan and 137 other countries.

2 AdRoll is leading in United States, United Kingdom, Canada, Australia and 50 other countries.