Market Share by Top Websites

1 AdRoll is leading in Top 1M Sites and The Entire Web.

2 Criteo Publisher is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdRoll has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Clothing and 149 other categories.

2 Criteo Publisher is leading in People & Society, Religion & Spirituality, Arts & Entertainment, News & Media and 74 other categories.


1 Criteo Publisher is leading in most countries, including Taiwan, France, Indonesia, Brazil and 130 other countries.

2 AdRoll is leading in United States, United Kingdom, Canada, Australia and 61 other countries.