Market Share by Top Websites

1 AdRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Criteo Publisher is still behind AdRoll in all market share segments.

Websites Categories

1 AdRoll has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 174 other categories.

2 Criteo Publisher is leading in People & Society, Religion & Spirituality, Arts & Entertainment, News & Media and 47 other categories.


1 AdRoll is leading in most countries, including United States, United Kingdom, Canada, Australia and 108 other countries.

2 Criteo Publisher is leading in Taiwan, France, Japan, Brazil and 68 other countries.