Market Share by Top Websites

1 Criteo Publisher is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdRoll is still behind Criteo Publisher in all market share segments.

Websites Categories

1 Criteo Publisher has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Internet & Telecom and 180 other categories.

2 AdRoll is leading in Shopping, Clothing, Finance, Accommodation & Hotels and 53 other categories.


1 Criteo Publisher is leading in most countries, including United States, Taiwan, Indonesia, France and 198 other countries.

2 AdRoll is leading in Australia, New Zealand, Ireland, Bahamas and 9 other countries.