Market Share by Top Websites

1 Criteo Publisher is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdRoll is still behind Criteo Publisher in all market share segments.

Websites Categories

1 Criteo Publisher has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, News & Media and 136 other categories.

2 AdRoll is leading in Business & Industry, Shopping, Health, Clothing and 98 other categories.


1 Criteo Publisher is leading in most countries, including Taiwan, Indonesia, France, Japan and 190 other countries.

2 AdRoll is leading in United States, Australia, New Zealand, Ireland and 16 other countries.