Market Share by Top Websites

1 Criteo Publisher is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 AdRoll is leading in Top 1M Sites.

Websites Categories

1 AdRoll has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Clothing and 131 other categories.

2 Criteo Publisher is leading in People & Society, Religion & Spirituality, Arts & Entertainment, News & Media and 96 other categories.

Geography

1 Criteo Publisher is leading in most countries, including Taiwan, Indonesia, France, Brazil and 157 other countries.

2 AdRoll is leading in United States, United Kingdom, Australia, Canada and 41 other countries.