Market Share by Top Websites

1 Criteo Publisher is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdRoll is still behind Criteo Publisher in all market share segments.

Websites Categories

1 Criteo Publisher has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 186 other categories.

2 AdRoll is leading in Shopping, Clothing, Finance, Jobs & Employment and 47 other categories.


1 Criteo Publisher is leading in most countries, including Japan, Russia, United States, France and 188 other countries.

2 AdRoll is leading in Colombia, Australia, Czech Republic, Tuvalu and 32 other countries.