Market Share by Top Websites

1 AdRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo Publisher is clearly lagging behind, losing to AdRoll in all segments.

Websites Categories

1 AdRoll has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 161 other categories.

2 Criteo Publisher is leading in People & Society, Religion & Spirituality, Arts & Entertainment, News & Media and 59 other categories.

Geography

1 Criteo Publisher is leading in most countries, including Taiwan, France, Indonesia, Japan and 93 other countries.

2 Criteo Publisher is leading in Taiwan, France, Indonesia, Japan and 93 other countries.