Market Share by Top Websites

1 Conversant Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRoll is clearly lagging behind, losing to Conversant Media in all segments.

Websites Categories

1 Conversant Media has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Science & Education and 19 other categories.

2 AdRoll is leading in Business & Consumer Services.


1 Conversant Media is leading in most countries, including United States, Taiwan, France, Russia and 153 other countries.

2 AdRoll is leading in Australia, New Zealand, Cyprus, Namibia and one other country.