Market Share by Top Websites

1 Google Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRoll is clearly lagging behind, losing to Google Remarketing in all segments.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Lifestyle, E-commerce & Shopping and 20 other categories.

2 AdRoll hasn't got a lead over Google Remarketing in any websites category.


1 Google Remarketing is leading in most countries, including United States, Japan, Russia, Poland and 155 other countries.

2 AdRoll is leading in Democratic Republic Of The Congo, Andorra, Guyana and Lao People's Democratic Republic.