Market Share by Top Websites

1 Google Dynamic Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRoll is clearly lagging behind, losing to Google Dynamic Remarketing in all segments.

Websites Categories

1 AdRoll has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Health and 12 other categories.

2 Google Dynamic Remarketing is leading in Lifestyle, Vehicles, E-commerce & Shopping, Home & Garden and 4 other categories.

Geography

1 AdRoll is leading in most countries, including United States, Australia, Canada, India and 98 other countries.

2 Google Dynamic Remarketing is leading in Brazil, Russia, Germany, United Kingdom and 52 other countries.