Market Share by Top Websites

1 BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to BridgeTrack in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.

2 BridgeTrack is leading in Finance, Travel, Music & Audio, Accommodation & Hotels and 22 other categories.

Geography

1 Banner Connect is leading in most countries, including Great Britain, France, Australia, India and 26 other countries.

2 BridgeTrack is leading in United States, Canada, China, Austria and 3 other countries.