Market Share by Top Websites

1 C3 Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to C3 Metrics in all segments.

Websites Categories

1 C3 Metrics has better usage coverage in more websites categories. Including Arts & Entertainment, Travel, Business & Industry, Finance and 56 other categories.

2 Banner Connect is leading in People & Society, News & Media, Games, Adult and 19 other categories.

Geography

1 C3 Metrics is leading in most countries, including United States, Russia, France, Canada and 22 other countries.

2 Banner Connect is leading in India, Indonesia, Venezuela, Sri Lanka and 3 other countries.