Market Share by Top Websites

1 C3 Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to C3 Metrics in all segments.

Websites Categories

1 C3 Metrics has better usage coverage in more websites categories. Including Shopping, Travel, Business & Industry, Accommodation & Hotels and 60 other categories.

2 Banner Connect is leading in Adult, Music & Audio, Online Marketing, Social Network and 7 other categories.

Geography

1 C3 Metrics is leading in most countries, including United States, Russia, Norway, Canada and 25 other countries.

2 Banner Connect is leading in United Kingdom, Indonesia, Algeria, Netherlands and one other country.