Market Share by Top Websites

1 C3 Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to C3 Metrics in all segments.

Websites Categories

1 C3 Metrics has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Accommodation & Hotels and 53 other categories.

2 Banner Connect is leading in People & Society, News & Media, Games, Sports and 20 other categories.

Geography

1 C3 Metrics is leading in most countries, including United States, United Kingdom, Spain, Russia and 25 other countries.

2 Banner Connect is leading in Pakistan, Indonesia, India, Sweden and 5 other countries.